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Graphic Design

Liqiao(Licharle) Zeng

Licharle is a graphic designer and self-motivated visual communicator based in Shenzhen, Auckland, and London. Her work explores the infinite possibility of visual communication, combining intuition and logical thinking. Her interests lie in problem-solving design, immersive art, storytelling, and visual documentation.

Degree Details

School of Communication

Graphic Design
Liqiao(Licharle) Zeng

I feel like we live in a world bombarded with information and our frequent interaction with social media, the internet, technology sometimes increases the chance of miscommunication. I have been inspired to create a labyrinth of repeated impermanence through a process of exploring, experimenting, a state of limbo-getting lost in the labyrinth and bewildering world packed with a variety of information. How do we become perplexed by overloaded information in the labyrinth of miscommunication?

The Labyrinth
The Labyrinth

This project was initially inspired by a very confusing journey on the London underground. My friend and I once wanted to explore the city by riding different tube lines, but then we got confused and lost many times even though we already followed the signs, instructions and of course electronic devices that could navigate us to our destination. This experience made me think intuitively in a bigger scope that we are surrounded by loads of information every day but it seems that easy access to a variety of information doesn’t really improve our cognition. 

Medium:

Videos
Terrain
Terrain
Scene
Scene
Terrain
Terrain
Terrrain
Terrrain
Terrain
Terrain
Terrain
Terrain
Projection
Projection
Visualization
Visualization — Visualize "overload information", the feeling of "being bombarded with information" Our interaction with an increasing digital world.
Overload information
Overload information
Imagined eroded brain structure.
Imagined eroded brain structure. — The information net comprises millions of particles, which can be regarded as millions of databases, useful and useless information.
Installations
Installations — Constructed a few digital installations, indicating network database, illusion, fake new, harmful information and etc.
Repeated impermanence
Repeated impermanence — The camera moving backwards. Entering a tunnel. Repeated impermanence Heptagon

Medium:

Images