Human-centred thinking is the most important factor when I design. I worked as a UX designer in the U.S. and published books as a side job. Studying Service Design at the RCA has inspired enthusiasm for analysing human behaviour and understanding psychology to approach people's needs, which positions me to tackle the toughest challenges better.
Najung Kim
While working on the final project, I encountered a number of difficulties but also learned a great deal. This unprecedented pandemic forced me to stay at home. The state of not being able to meet other people caused me a lot of stress and loneliness, but at the same time, it helped me find the topic for this project. Unlike before the pandemic, I ordered garments and household goods from digital platforms and ordered more food for delivery. When I saw the garbage that piled up at home due to these deliveries, I thought about the environment. It occurred to me that the small environmental changes that my actions caused would not be my only problem, and I began to take a focus on sustainability.
The lockdown helped me find the topic for this final project, but also showed me a lot of challenges while working. Closed shops have made it difficult to find suitable interviewees, making it quite impossible to grab a coffee. But at the same time, I learned that there were many opportunities created in the digital space.
The Covid-19 pandemic, which has been going on for more than a year, made it difficult to interact with others, but made me feel they were more important. Also, this helped me focus more on human centered experiences for service design.
Two years of learning in England helped me make my thinking more flexible and global. Following graduation, I will find ways to understand people better, system thinking, and coming up with creative ideas realistically.
RE:UP is the platform for consumers, small to medium independent fashion brands, and individual fashion designers to become a part of the circular fashion economy, through sharing environmentally based information. It aims to reduce wastes from fashion industry, making the consumers, fashion brands, fashion designers as part of the whole cycle, in a more conscious way.