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Graphic Design

Camille Le Flem

I’m a London based graphic designer, data investigator, storyteller, and a stubborn optimistic.

My work engages with an inquisitive observation of everyday dynamics. I am passionate about voice-centred design as an approach to drive narratives, to empower people, and to shape empathetic communication tools. 

I previously graduated with a Bachelor in Photography at École de Condé, Paris.


Collaborations

In June 2020, I collaborated on the visual identity for Typographic Singularity, an annual celebration of typography and language in creative practice.

I’ve been working in 2020 as co-author, photographer and photography editor for Cold Swimmers, a co-published book with Maya Gulieva and Rocco Punghellini, that explores the activity’s mental heath benefits, body-positivity and community belonging in harmony with nature.

More recently, I designed in 2021 the visual identity for First Impressions, a sculpture exhibition that reclaims the emotional life of things when individualism, isolation and loneliness are rife.

I finally co-designed WIP2021 and RCA2021 visual identities with Amir Saidani, as a celebration of our international and diverse cohort, revealing students statements in their mother tongues.


My practice is concerned with the construction of visual narratives, informed by my photography background. It revolves around recurrent themes such as collecting methods, archival research and development of visual systems.

My work is supported by a graphic design practice that includes data visualisation, publishing processes and typographic design. I use these methodologies to develop interpretive visual languages in order to deliver information in a more playful, empathetic and relatable way.

My process stands as a system to deconstruct, explode then reconfigure a subject, in order to communicate it through a personal lens. I tend to prevail clarity over consistency as I believe it is an essential quality to communicate a clear understanding of a contextualised narrative. I’m particularly interested in exploring how accessibility standards can be shifted, specifically when bringing together personal and institutional perspectives. I believe that creating engaging and audience-friendly design is an impactful mechanism to raise awareness on social challenges.

Medical Records — The research was initiated by a personal observation that medical records are highly codified documents and complicated to read, if not sometimes impossible. Built from a bureaucratic perspective, these reports do not address the patients but rather the medical body. I found a paradox in the restricted nature of these files that are built by archiving personal data.
Body of Research Publication
Body of Research Publication — A printed publication puts together the body of research, articulating the investigation conducted on what impact Visual Communication might have on facilitating accessibility of medical data and uncovering individual narratives. It gathers the reflective journey as well as accumulated material such as interviews, visual research and original documents.
Affective Data — Body of Research Publication
Affective Data — Website [developed by Rocco Punghellini]
Interpretive Medical Record, 01 — The diagram reporting Isabelle's medical experience transcribes the significant reductive impact of her body condition on her daily life, such as her professional activity, cultural entertainment and travels.
Interpretive Medical Record, 02 — The diagrammatic representation of Adrien's medical experience adds contextual data to the medical reports, such as the patient’s mental condition, major life events and relationship to others.
Witness Your Progress — The toolkit facilitates the report of daily walks, as well as sleep and meals schedules, over a month. It offers an empathetic alternative for data collection and provide patients with an observable and tangible dataset of routines.
Get your printable toolkit!

Affective Data is a research project conducted to identify gaps in medical communication, offering a speculative alternative to collect, archive and communicate medical stories from a designer perspective. The process inquires the empathetic value of design and how it allows to bring back a sense of humanity into systemic datasets. The research is directed towards standards of accessibility within the medical communication process — both from the documentation procedure and the exchanges between patients and clinicians. 

My role is to bridge current and new forms of communication by making data more accessible, familiar and tangible for patients. By unpacking individual experiences and identifying communication challenges, the work aims to uncover personal stories and reveal possible applications of visual communication in the health area. I use data visualisation as a method for communicating these lines of inquiries to the general public as well as to an audience of clinicians, attempting to initiate a wider scope of possibilities around these topics.

I place myself as a facilitator, not an expert. By the means of interviews with specialists, workshops with patients and designs as visual responses, the study discusses how a visual communication practice could create a dialogue between medical facts and personal experience, in order to build more comprehensive and accessible records.

Learn more on the Affective Data website

WIP 2021
WIP 2021 — Instagram Post
WIP 2021
WIP 2021 — Banner
WIP 2021 — Instagram Story

The WIP 2021 Identity was born out of a recognition of the unprecedented situation we find ourselves in. In the midst of a global pandemic the College had to reappraise how to create an identity that represented an institution in flux. A design that could incorporate the student body in its truest and most authentic form.

Interpretive translations of the meaning of ‘work in progress’, provided by students in their mother tongue, were used to communicate personal perspectives and approaches towards the WiP show. The statements were revealed in an evolving and dynamic form representing the experimental, fluid and dynamic nature of a WiP show. The acting shape is reacting and interacting with the base identity: the institution, the ideals and similarities that we share by being part of the RCA community.

This WIP show is international and dynamic and the identity embodies these new realities.

RCA 2021 — Banner
RCA 2021 — Manifesto
RCA 2021 — Instagram Post
RCA 2021 — Instagram Story

The RCA2021 identity is an evolution of the WIP identity, building upon the fundamental principles that we established.

Our three core principles remained—the institution, students voices and their practice—however all three evolved to recognise the evolution of RCA2021. Whereas we focused on experimentation and journeys within the Work in Progress, RCA2021 is much more about crystallised and realised practices, alongside a feeling of celebration at reaching an exciting stepping stone.

We represented these feelings by the selection of objects, representing items that can be found in our surrounding, that formulate and influence our practice, collecting, combining and interacting to form new realities. The vibrant colour palette, evolving from the black and white of WIP represents the celebratory nature of the show. These bright and exciting shapes continue to reveal students voices, those that are celebrating what it truly means to be a graduating student at the Royal College of Art, and the feelings that go with that.

RCA2021 and its existence online brings to highlight how international and diverse our institution is, and our approach to the identity has been to celebrate, in the face of a changing world, that diversity and excitement.