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Service Design (MA)

Angelica Nesi

WellBe is a consultant service that provides a fun and gamified learning platform that improves wellbeing and healthy habits of the workforce, as well as the overall productivity and flexibility scheme in the workplace. The platform collects data of employees’ engagement which will be reported back to the organization.

How might we help organizations to build more flexible and healthier habits in both the working and living environments of employees? This was our main research question that inspired WellBe throughout the whole process and development of the service. WellBe's goal is to increase three principal elements: a more balanced lifestyle between work and personal life, the new need for flexibility accelerated by the pandemic and productivity, which is a crucial need for organizations to thrive. 

WellBe's key values are founded upon “Ownership of health” - be the stepping stone in finding a healthy balance between work and life routines -, “Creation of Trust” - providing transparency and following ethical guidelines in data collection – and “Spread Positivity” – as optimism is the key to motivating people to change, aiming to tackle a serious topic with a light approach.


Angelica Nesi

I consider myself an impact-driven Service Designer, in the sense that my main goal in study and practice is to design human-centered services that have a beneficial impact on the society and on the environment. 

As a teenager, I spent five years in Liceo Classico, where my main activity was translating in Italian the works of poets and historians written in ancient languages (Greek and Latin), which I believe was my first encounter with both problem-solving and decision-making. 

Then I studied Product Design at Politecnico di Milano, where I learnt a very technical approach to Design, projecting tangible artefacts with the aim to solve complex human problems, expanding my focus on different areas, such as education and cohabiting.

After three years at Politecnico, I realized I wanted to broaden the scope of my practice and reach a better understanding of the human experience and, eventually, contribute to change human behaviours towards inclusion and sustainability. 

That’s when, and why, I decided to apply for the RCA Service Design course. As a Service Design student I had the opportunity to learn and practice a totally new approach to problem-solving, expanding my abilities and knowledge. In the last year I have been working on a wide range of projects, in partnership with both the private and the public sector. I collaborated with Lloyds Bank to ideate an innovative and easy way to help elderly people to avoid falling into scams. In partnership with NHS, I designed a digital platform, Roo, to redistribute healthcare throughout genomics. With my Final project, WellBe, I explored the future of work, in order to introduce more flexible and healthier habits within the workplace.

This is WellBe
Disrupted work and lifestyle routines
Disrupted work and lifestyle routines — WellBe was born during one of the most disruptive events in the 21st century: Covid-19. Our focus had fallen onto the problematic relationship between the pandemic and work and lifestyle routines. As we are slowly returning to a new ‘post normality’, WellBe believes that collectively investing time in innovating and shaping the future of health could contribute to solving an identified long-term problem in organisational behaviour towards healthy lifestyles, wellbeing and resilience in the workplace.
Stream Diagnosis & Learning - Be part of the League
Stream Diagnosis & Learning - Be part of the League — Before the user can deep dive into the learning stream, WellBe's platform engages employees in an onboarding process. It will propose to the user four houses that resonated with the personal approach to wellbeing and quality of life. After, the users will be tested on their awareness and literacy of wellbeing that ultimately unlocks the second part of the stream: learning. The learning bundles will provide the user with diverse, fresh and seasonal around the topic of healthy lifestyles and routines.
Stream Action - The challenges
Stream Action - The challenges — Now the users can deep dive into the action stream by trying the challenges that WellBe designed to promote a healthier lifestyle whilst having fun and being engaged with colleagues. The challenges aim to push the user to challenge themselves and their colleagues on a daily or weekly basis, promoting healthy behaviours around the 5 essential pillars of wellbeing: nutrition, exercising, sleeping, hygiene and mental balance.
The ecosystem
The ecosystem — WellBe is a consultancy service, in which the offer of the platform is only a small part of the whole journey. Our service begins at the onboarding of organisations that need to improve their workforce wellbeing and are interested in approaching our consultancy. Our client will, then, have full access to offers like the platform. After the incubation period WellBe provides a report that could have two different outcomes: the engagement of the workforce is either high or improvable.