Zhiye Hui is a Chinese designer. She has a background in product design. Graduated from the Central Academy of Fine Arts. During her BA she focused on design methodology, problem-solving, inheritance, and innovation of traditional craftsmanship.
She believes that designers should not only think about solving the problems that arise in the present but also have an obligation to challenge the problems that may arise in the future. This is why she currently focusing on social phenomena, human behaviour and culture, where she hopes to find opportunities to design work that will have a positive impact on the world.