Soobin Song is a service designer who believes systemic changes enabling a creative approach design the future of the world as a holistic perspective. She is passionate about exploring the potential impact of service design to lead technology and social innovation across different sectors including the digital industry, fashion, healthcare and environment.
She joined the RCA Service Design programme to further cultivate her ability that can design interactive and affective experience design that provides integrated service in diverse touch points with the users. During the course, she worked on multiple topics such as the future of work for market traders, financial guidance, AI and new interaction having partners with Ernst & Young, Rainbird AI and Modal. She plans to do service design bridging industries, social community and users and induce the change of society through visual contents, products and physical space.
Finished her BA in Industrial Design at Hongik University and built up her professional experience as a User Experience and Brand Experience designer in planning, marketing and advertising fields at Cheil Worldwide, Amore Pacific and 3Developer.