Saitej Pisupati

Everyone has a story and here is mine...

when people ask me how I became a service designer, my mind always takes me back to a day during my undergrad days, when a friend of mine asked me to open photoshop for the first time and design a poster. Something sparked in me that night and I never looked back since.

But if you ask me why I am a service designer, well…

As a kid, I just could not go to sleep without a story. Soon I began to explore stories through different mediums. Once I got my hands on a camera and a computer, I discovered an amazing outlet to express my creativity as a storyteller. I began telling stories of my own through photography, and graphic design.

First, I learnt to capture stories with my camera. Then I learnt to create stories through graphic design. But as my career progressed, I learnt to use these stories holistically, to orchestrate an experience for users to delve into. That is when I found my true calling, and that is where my creativity shines best.

Now, I help individuals and organisations tell their stories by designing enriching experiences that will not only engage their customers but build relationships that last a lifetime.

One key change in the mobility sector is the increasing interconnectivity of systems and services. And therefore, the importance of greater collaboration as a result. We have always relied on multiple providers to enjoy mobility experiences. Vehicles typically need roads, servicing, fuel, and so on. But now modern mobility systems are beginning to depend more and more upon new aspects such as: telecoms, green energy, software, regulators, start-ups, legal, finance, etc. Our team looked to innovate by understanding and responding to this new paradigm.

Atom

We discovered that autonomous ride services are a bigger jump for potential users than we expected. There are many strong negative emotions that act as barriers to adoption, and enjoying this kind of service- such as fear, anger, and confusion. So, rather than designing an ideal service, we focused on the need for a transitional period towards autonomous.

But our project isn’t just for people interested in autonomous mobility. The real heart of our design work has been around building trust, unlocking new experiences, and encouraging deeper relationships. And ultimately, we worked with our client Jaguar Land Rover, to achieve harmony with our users’ local ecosystem.

Perhaps for our project, the journey is the destination.

In Collaboration with:

Nick Talbot

Launch Project

Native — Native: a citizen-centered urban planning program. — Native brings people together from the community and encourages them to have a collective voice to promote the identity of their high street. This information will be available to architects and property developers when deciding the features of their next residential building. Now the building will reflect the context in which it is set and leverage on amenities of the area. We can use the same information to communicate to future tenets and match them to

Service Proposition

Saitej Pisupati

In Collaboration with:

Social

About

Royal College of Art