Skip to main content
Global Innovation Design (MA/MSc)

Ziqq Rafit

Ziqq Rafit is a human-centred designer, speaker, aspiring filmmaker and founder of ‘Design Says Hello’ – a movement that is geared towards advocating Design as a catalyst for social changeOn other days, he makes music within the four walls of his bedroom.


Experience

Prior to pursuing a post-graduate degree, Ziqq worked as a designer designing both physical and digital experiences at OXD Experience Design and Foolproof respectively. His works cut across projects related to transport, food and hospitality, fintech and healthcare, to strategy and design. This helped him gain considerable experience working on projects using a human-centric approach to deeply understand user’s needs and translating them into holistic integrated design solutions. 


Education

MA/MSc Global Innovation Design - RCA and Imperial College, London

BA (HONS) Interaction Design Arts - University of the Arts London

Diploma in Design for Interactivity - Republic Polytechnic, Singapore


Awards

2019: Awarded the DesignSingapore Council Scholarship, joined the ranks of 57 other design scholars.

2018: Fellow, Forbes 2018 Fellowship Program.

2014/15: Professional works was awarded the Singapore Good Design Mark Award in 2014 and received a nomination for the esteem President’s Design Award 2015.

2014: Awarded with the prestigious Emeritus Senior Minister Goh Chok Tong’s Distinction Award 2014. 


Features

2020: Featured in YankoDesign for project Design Against Humanity (22/10)

2020: Featured in Architecture Beyond COVID-19 for project BLOP (19/08)

2019: Featured in DesignSingapore “Using your heart, mind, and soul in design” (23/07)

2019: Featured in Skills Framework for Design pg 71-74 (Mar)

In the ever-growing complex yet fragile world we live in today, it is imperative for designers, innovators, creators – humans, to consider their impact on this world. To approach such an environment requires the ability to see and navigate through all the complexities with precision and care.

To do that, I believe that we would require a set of ever-expanding tools, lenses, an arsenal of methods that cuts across disciplines and industry; connecting the dots with intelligence and making sense of the world to build insights that inform how we could shape the world. Gone are the days of the one-man star designer, because it takes more than a village to design our world.  A lens that is emerging and growing in importance in our practice today, is the ethical lens.

My time in GID has been focused on design education and design ethics. Here is a collection of my works bridging the philosophical world of ethics into the practical world of design.

-

Check out my other works here.

Do get in touch if you have any questions.

Design Ethicquette Film

Medium:

Film

Size:

00:01:30
ABC Methodology Cards
Aa: Alignment
Bb: Best Practice
Cc: Consequences

The ABC Methodology, informed by the 3 pillars of modern ethics is proposed to simplify the language of design ethics, making design ethics easier to understand and adopt in practice.

The ABC methodology is the core work that manifests itself in two outputs, Design Ethicquette: Physical Toolkit and Design Ethicquette: Online Evaluation Tool

Stakeholder testimonials. ABC in practice.
Embedding ABC into the design process.
Design Ethicquette: Physical Toolkit (Downloadable)
Design Ethicquette: Physical Toolkit
A set of Virtue Cards based on Dr Shannon Vallor's technomoral virtues comes with the physical toolkit.
A set of Virtue Cards based on Dr Shannon Vallor's technomoral virtues comes with the physical toolkit.

Design Ethicquette: Physical Toolkit is a tool for designers and design teams to consider ethics in their design process. 

The toolkit is inspired by the three pillars of modern ethics: Virtue Ethics (Alignment), Duty Ethics (Best Practice), and Consequentialism (Consequences). Bridging the world of philosophy to the practical world of design, the three pillars of modern ethics is reintroduced as the ABCs of Design Ethics. 

Designers are able to see how their designs are received in different context, places and societies.
As ethics can be highly contextual, the use of collective intelligence helps provide insights to designers.
As ethics can be highly contextual, the use of collective intelligence helps provide insights to designers.
Designers can upload their designs for evaluation and will be provided an indicator.
The platform is grounded by the ABC methodology.
The platform is grounded by the ABC methodology.
Publicly uploaded designs will be available for browsing and evaluation online.
As a member of the community, you can browse designs that are publicly listed and evaluate them.
A private link will be generated for privately listed uploads. Selected reviewers with the link may evaluate.
A private link will be generated for privately listed uploads. Selected reviewers with the link may evaluate.
Evaluation: Virtues ranked by uploader is matched with the virtues ranked by the community.
Evaluation: Virtues ranked by uploader is matched with the virtues ranked by the community.
Evaluation: Expert reviewers will provide their reviews and indicate how designs fair based on their respected fields.
Evaluation: Expert reviewers will provide their reviews and indicate how designs fair based on their respected fields.
Evaluation: Negative outcomes of the uploaded design will be fed back to the uploader to address and mitigate.
Evaluation: Negative outcomes of the uploaded design will be fed back to the uploader to address and mitigate.

Design Ethicquette: Online Evaluation Tool is grounded by the ABC methodology just like the physical toolkit. However, the online evaluation tool addresses the limitations of the physical toolkit and goes beyond the 3-5 designers that are in the room when using the physical toolkit.

The platform taps into the collective wisdom across departments, industries, societies, and people online. The platform is inspired by the idea of pairing an online survey platform with a design portfolio showcase website.

The platform leverages the internet and the ease of global reach to provide insights and feedback to designers and design teams on how their designs are received in different contexts, places, and societies. This allows for continuous improvements and the opportunity to mitigate negative impacts.

*This is an ongoing project which requires further testing, resources, and funding. If you are a keen investor or collaborator please connect. Hear from you soon.

My thesis paper exploring making a case for ethics as a design skill was awarded a distinction. Launch to read or download.

In 2019, tech giants Facebook, Google, and Amazon found their way into the courtroom under the receiving end of intense scrutiny from lawmakers and the public. A brutal whipping techlash is perhaps an indicator that the tech and design industry is failing to self-regulate itself and are doing something terribly wrong in all these years of going unchecked. While the invasion of privacy and swinging electoral votes may seem intangible and distant to some, technology and design have done a dire disservice when it leads to innocent lives being taken. 

The rising cases of these alleged crimes committed in the tech and design industry are alarming. The industry is facing an ethics crisis and The Cambridge Analytica saga is one of many that proves it. As Cennydd Bowles puts it “An ethical awakening is long overdue.” Bowles also was quick to point out that paying attention to deeper questions of impact and justice is a sign of the industry maturing which was echoed by sociologist Richard Sennett, “It is at the level of mastery that ethical problems of craft appear.” As an industry, we ought to take action. A complete overhaul, to rectify our ways before we cause a design pandemic.

The question remains, how did we end up in the courtroom in the first place?


Design Against Humanity
Round 1: Sort the black cards
Round 1: Sort the black cards
Round 2: Resort the the black cards with the intro to the Ethical Design Manifesto
Round 3: Flip the card (white facing) to see the context for each of the designs
Round 3: Resort the cards and discuss what has changed for you in resorting them

DESIGN AGAINST HUMANITY (DAH - pronounced as DUHHH) is an educational card game for horrible designers. A design provocation card game inspired by ‘Cards Against Humanity’ that opens up the conversation around ethics in design. This encourages designers to have a deeper conversation about the purpose, context, and role of design in our everyday lives. DAH hopes to create a world filled with more conscious, loving, responsible human designers, one card at a time.

Featured on Yanko Design.

Over the course of my program, I have been actively engaging with the public in conversations around design ethics. Speaking at conferences with the industry, schools with design students, professionals in design agencies, policy designers, and design teams in the public and private sector has allowed me to have an on-the-ground understanding of the challenges in embedding ethics into the design practice.

The work is unfinished and the conversations have to continue. So do connect if you are interested in bringing ethics into your organization and practice. I would be more than happy to listen, learn, and help in the best way possible. Speak soon.