Vlad is a design and innovation polymath fascinated by the potential impact of life-centred design, emerging digital technologies, and storytelling, in anticipating and shaping positive futures.
During his recent studies at the Royal College of Art (2021), he contributed to various collaborative creative projects focused on inclusive and sustainable collective storytelling development, addressing microaggressions on campus, neurodiversity inclusion in urban design, and democratising and decolonising education.
As a designer, he has delivered complex brand design and user experience improvement projects for leading British architects Farrells and Wilkinson Eyre, the UK and US legal, property and financial sectors, as well as for cultural sector organisations and independent practitioners. He was also a visiting lecturer in BA Advertising at the London College of Communication.
As an advertising creative director/art director at Saatchi & Saatchi, McCann and TBWA\Friends in his native Bucharest, Vlad led multidisciplinary teams and delivered culturally significant integrated campaigns for top-tier local and international brands. Awards include Cannes Lions and Effie.
