Inspired by personal experiences of social prejudice on female body and identity and the nuance revealed around this whilst living in Korea, the U.S., and now the UK, Daisy positions herself as a feminist artist and designer. Daisy’s designs engage with her identity as a young Korean female. Encompassing digital media, virtual bodies, interviews and films gathered from friends of various nationalities, her work highlights the persistent discomfort and troubling expectations placed on female bodies through garments. Subverting the viewers’ gaze Daisy questions the absurdity of certain aspects of womenswear and points out misogynistic issues.
Daisy Suhwoo Park
During the pandemic, many of us faced the crisis of ‘survival’. Survival from disease, survival for financial livelihood, survival of relationships that could no longer be in the flesh. What was equally urgent for me was the matter of survival as an Asian woman, whether I was in the UK or South Korea. It seemed as if Covid19 coincided at a time of increased explicit Asian hate out on the streets, and an enablement of racists who obviously existed since a long time ago expressing their hate publicly towards Asians. No matter in which country I was located, being an Asian woman, I felt like I was right at the intersection of all forms of hatred. I felt misplaced in whatever society.
Remotely studying from Korea only reminded me that I could not be free from this racism nor misogyny even during lockdowns, even with no physical contact with others. Simply reading the daily news articles, I saw an astonishing number of misogynistic crimes and murders, not to mention misogynistic remarks in everyday life that would never make it to be on the news disguised as jokes. As much as the body contains the mind, it is natural that our mind is not intact when we receive verbal attacks about our looks.
In response, as a masters in fashion womenswear 2021, I gathered the voices of Korea, China, US, UK, Germany, Poland and more. I found empowerment in nature, flower blooms, and the human body. Not female as a metaphoric flower of decorative beauty and passivity, but flower of voice, power and purposeful life. Unlike the old Chinese/Korean term 해어화(解語花, Hae-Uh-Hwa), I evidence that woman is not a flower that understands human words, but a flower that embodies empowerment and makes human words.
How do we flee from gaze? How do we own the gaze? Empowerment through escape, exposure, concealment.
Creative Direction :: Daisy Suhwoo Park
Photography :: Kirsty Sim
In Collaboration with:
56pg Artzine, A5, Colour.
This self published artzine is where I gathered Korean news excerpts involving the most absurd misogynistic issues, next to photographs that I took. Reading this zine creates time to focus on misogynistic remarks that we often just pass by in our regular lives. This was my research, inspiration, observation, my life, and also my end outcome from this project.
Size:
A5Started as a parody of the controversial American Apparel ad campaigns, these posters state the motives behind designing the collection garments. While the model poses to accentuate sexuality and body figure, the statements point out the social issues that this project aims to raise.
Designed Typeface - Bodoni 20 : In collaboration with Jinhoo Park, redesigned the original Bodoni font as shown in the posters.
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A3I aimed to draw gaze to the wearer of my garments by using misplaced sexuality and layers of visual confusion. Various photographers and feminist performance artists from 1960s till today informed my process as much as my personal approach to different body parts. These artists include Valie Export, Eleanor Antin, Pipilotti Rist and Nikki Lee.
Daisy Suhwoo Park garments in collaboration with various emerging artists and designers for press and personal collaboration works.