Su Bin Choe

"WOMEN, COMMUNITY and EMPOWERMENT..."

...discipline focus on building capability and power through creative development on set-ups/components of suits

Subin Choe is a South Korean designer currently based in London. With a background of fashion design study in Korea, she is graduating from Royal College of Art Fashion MA in 2021. Her designs are built from researches and notion of East Asian femininity-community especially focusing on female subculture built around tailor shops in 1950-60s at Myeong dong, Should South Korea.

Sense of freedom and idividuality seen through women in oversized suits and its connection to my Korean female community is what I pursue as a contemporary designer.

I see female body and garment as desirous figure, looking into women in set-ups and suits, I want them to give empowerment and solidness for women. My ambitions are on producing images of women that doesn’t rely on adornment, an identity that take its qualities as independent being, unbjectified. Minimal, calm, sophistication, subtle and fierce -would be the words that could describe the aesthetic of my work. I’m here for caring and designing with intimacy, for women I see, that I feel, who has everyday , mundane life.

Women happen to be in the space — Hyerin in black blazer with stripe trousers

Women happen to be in the space — Emily, Semin, Yanjie and Hyerin

Women happen to be in the space — Emily in grey vest jacket setup, Semin in yellow pleated jacket

Women happen to be in the space — Hyerin in black pleated blazer, Yanjie in linen pleated setup

Women happen to be in the space — Front side and back

Women happen to be in the space — Front side and back 2

Women happen to be in the space — Women all together

Campaign shooting with Hyerin, Emily, Semin and Yanjie.

ARCADE PROJECT — This interview and magazine publishing was done to research about thoughts on femininity, sexuality and image consuming of female body as a young generation living throughout our time.

Research — Scenes from Myung dong street

Research — A book analyzing Myung dong as a core space for female consuming culture, liberating and empowering women through consuming and occupasion

Pleating iteration

Design development — Main focus was on details and positioning of tailored details

Design development

Detail

Launch Project

Collaboration with Krystal Paniagua

Line up

Research and development

My collection initiated from my having a interview with my friends in Seoul, asking them about femininity, sexuality and image consuming of female body as a young generation living throughout our time.

My research was focused on looking into the Korean fashion history, and in the 60’s, Myeong dong in the middle of Seoul, it was a place where female subculture exited. There were tailor shops and dressmakers with hair salons which not only made strong consuming culture but also provided occupation for women.

Wearing set ups and suits were interpreted as a symbol of liberation and I'm bringing its value to the present day as creative outcome. Also the meaning of tailoring and hand made is a very private experience, which connected with my constant interest of bringing notion of personal narratives and community to my collection.

The name of my collection is ‘women happen to be in the space’ which explains - women who happen to be at that tailorshops of Myung dong- and women who I happen to meet at London.

My design iteration, which mainly focused on the positioning of the details, I like focusing on single type of garment and connect with the components of it.

Women happen to be in the space

Su Bin Choe

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Royal College of Art