Su Bin Choe
About
"WOMEN, COMMUNITY and EMPOWERMENT..."
...discipline focus on building capability and power through creative development on set-ups/components of suits
Subin Choe is a South Korean designer currently based in London. With a background of fashion design study in Korea, she is graduating from Royal College of Art Fashion MA in 2021. Her designs are built from researches and notion of East Asian femininity-community especially focusing on female subculture built around tailor shops in 1950-60s at Myeong dong, Should South Korea.
Degree Details
Statement
Sense of freedom and idividuality seen through women in oversized suits and its connection to my Korean female community is what I pursue as a contemporary designer.
I see female body and garment as desirous figure, looking into women in set-ups and suits, I want them to give empowerment and solidness for women. My ambitions are on producing images of women that doesn’t rely on adornment, an identity that take its qualities as independent being, unbjectified. Minimal, calm, sophistication, subtle and fierce -would be the words that could describe the aesthetic of my work. I’m here for caring and designing with intimacy, for women I see, that I feel, who has everyday , mundane life.
CHAPTER1_Women happen to be in the space
Campaign shooting with Hyerin, Emily, Semin and Yanjie.
CHAPTER2_RESEARCH & DEVELOPMENT
![[untitled]](https://2021.rca.ac.uk/files/2025/07/60c563fca98c7847e553afd6-424258.webp)
![[untitled]](https://2021.rca.ac.uk/files/2025/07/60c563fca98c7847e553afd6-745878.webp)
Research and development
My collection initiated from my having a interview with my friends in Seoul, asking them about femininity, sexuality and image consuming of female body as a young generation living throughout our time.
My research was focused on looking into the Korean fashion history, and in the 60’s, Myeong dong in the middle of Seoul, it was a place where female subculture exited. There were tailor shops and dressmakers with hair salons which not only made strong consuming culture but also provided occupation for women.
Wearing set ups and suits were interpreted as a symbol of liberation and I'm bringing its value to the present day as creative outcome. Also the meaning of tailoring and hand made is a very private experience, which connected with my constant interest of bringing notion of personal narratives and community to my collection.
The name of my collection is ‘women happen to be in the space’ which explains - women who happen to be at that tailorshops of Myung dong- and women who I happen to meet at London.
My design iteration, which mainly focused on the positioning of the details, I like focusing on single type of garment and connect with the components of it.
CHAPTER 3_FINAL OUTCOME
