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Experimental Communication

Pitisuda Sukumalchantra (Bam)


Pitisuda Sukumalchantra (Bam) had studied at the faculty of Architecture, Chulalongkorn University, Bangkok, Thailand, graduated with upper second-class honours. Before joining the RCA design community, she had an opportunity to participate in the Bangkok Design Week 2019 with Pareid studio in the project ‘Follicle’. In 2020, she was a finalist in 2020 Student Service Design Challenge - a global design award, which was powered by Philips Experience Design.

 

Her current practice is driven by the relationship between ‘Human behaviour’, ‘Processing’ and ‘Interaction’, in which she has connected these essential elements through an interactive website.


I am exploring the idea of ‘emergent behaviour’ through simple and everyday actions.

 

My projects experiment in creating an environment and a tool for the audience to interact. The goal is to observe unexpected behaviour through an interactive website at individual and collaborative scales.

To create an experimental space for emergent action, a key point is the formula and percentage of ‘narrative’ and ‘environment’ in a project, indicating how much control (or lack of control) the audience has.

In my research, I ask: How to find ways of observing unexpected behaviour without critiquing users’ behaviour? What new behaviours might there be? What is the value of a result?

For me, success is to generate new thinking apart from the norms of a given context, and even more to become a new standard. While failure is when results fall below the expected framework. Therefore, varied results and diverse participants are of great value to my practice. In practical terms, through observation new behaviours might be used to improve design and challenge limitations.

In contrast, if I define the unexpected result as a ‘bug’, it highlights a negative space or a toxic behavior in the design.

Next questions include: how can social media become a tool for making my work even more accessible? What is the perfect platform for me to continue on this sociological research?


TO PERSONALISE YOUR OWN EXPERIENCE,

PLEASE CLICK ON 'LAUNCH PROJECT' BUTTON AT THE PROJECT BELOW


It will take around 7 minutes. Please use Google Chrome browser for the best performance.


Thank you for your time & participation :)

The website is not only a space for experience but also a form of agency and engagement.

 

This project is a collection of all summer projects. It invites people to personalise their own experience, celebrating new patterns of participation.



To enter the project, please click LAUNCH PROJECT Button, or CLICK HERE

Medium:

Interactive Website

Size:

00:07:00


This game talks about achieving instant gratification in online culture through the simple action of pressing a button. Each person has a button that they often press such as the like and the share button. As buttons are the reflection of the users’ behaviour, this game provides buttons as a tool. The more the player presses the button, a more extreme and radical version of that button they will experience.


The small action could achieve instant gratification, however, this instant gratification could transform to becoming a negative addiction. It shows how much our life relies on the online world.


The game would like to speculate how the addiction could lead to radical scenarios. While it is suggesting the new behavior, yet promoting the awareness as well.



To enter the game, please CLICK HERE

Original image sources

Medium:

Interactive Website
The Mechanism of the System
The Mechanism of the System
The Time Lapse Video


I would like to build a game that is more open than the first one for the player to decide. Therefore, the second game talks about the players’ sensitivity towards trending images on social media. Different people have a different degree of sensitivity towards the same image. It is really interesting to observe how much the sensitivity or comment from the previous person affects the next person or form a new norm to the community. In other words, the game observes conformity.


For the mechanism, the players are asked to censor the image with the cubes in different positions and opacity. Those cubes’ positions would be collected as data, which could be altered by the next person’s action to observe. In other words, it is the collective sensitivity space.


The time lapse video illustrates how dynamic the players build new norms and conversation in this space. The results might be used to find the balance between control and being controlled in the design space.


To enter the game, please CLICK HERE

Original image sources

Medium:

Interactive Website
The Mechanism of the System
The Time Lapse Video


Moving to the third game, in which I would like to loosen the pre-structure even more. The third game experiments with real-time interaction without a data record to observe the players’ immediate responses. This game aims to observe the dialog that is going on the platform, in which it is driven by the players and see if it would be influenced by the toxic behaviour from this open platform.


The platform provides a messaging space for the players to make conversation. This game is not intended to be a permanent platform but be a new platform for people to experiment momentarily collaboration.


Here are the missing details of the system, the player can decide to make the message to be private or public. The idea of transition between privacy and public informs my work closure. It is fascinating how people can create their own individual spaces, select the sizes and set boundaries in public spaces. Therefore, this game decided to launch on an open platform rather than an individual platform. While I, as a designer, am in the position of the monitor to make sure the platform is secure.


The results illustrate the alternative dialogues that are formed by a group of people and also the community. The toxic behaviour has not been shown yet on this stage. However, if it shows up, the results might be used to prevent toxic behaviour and re-designing the rules in the space.



To enter the game, please CLICK HERE

Medium:

Interactive Website