Pindiga Ranjith Kumar's PURPOSE is to create new systems and celebrating slow and responsibly produced fashion and craftsmanship.
His design process is an extension of himself drawing upon his culture and heritage. The ritual of wearing gold during festivals is the starting point of this project. This tradition is significant in his culture, Ranjith Kumar says he sees a spiritual connection between fabric and wearer, hence experimenting with denim and gold to create his own personal narrative.A range of workwear inspired denim pieces - re imagined in hand woven metallic GOLD denim.
Product offering is 'Evergreen’ items of precious clothing more like items of jewellery that are intended to be worn and kept like heirlooms.
Target audience: denim connoisseur + high fashion / design fan - a collector and investor of beauty.
Ageless / season-less / timeless items of workwear made from hand woven metallic twills...
MOVING FORWARD
Establish a new production system with an aim of creating "Design in London - MADE IN INDIA” High end handcrafted Denim brand- to be distributed globally with an intention to celebrate New India, combination of artisan textiles + workwear silhouettes.
Celebrating National Identity-Tapping into craftsmanship, heritage and innovation, offering an evergreen product. These items of precious clothing made with specialist finishes are more like items of jewellery that are intended to be worn and kept like heirlooms, for a clientele who perceive value as being both investment and also emotive.
Ageless/Season-less, Timeless luxury designs of work wear.
Audience: denim connoisseur + high fashion / design fan - a collector and investor of beauty.
Circular Fashion Model:- Collaborations with my communities in London as well as in India.
Pindiga Foundation to help supporting training to women artisans and craftswomen build skills and prepare for jobs in India's growing fashion industry. Pindiga Ranjith Kumar always believes in taking responsibility for his actions and he carries the same into his work ethics and this inspired him to give back to the community.