International Brand Experience Leader, Writer, Postgraduate Design Historian, Curator
Specialising in branding and consumer-experience design leadership, Ling has delivered major digital transformations for local and international organisations across industries and geographies. She has contributed to a globally inclusive brand strategy, collaboratively building enjoyable narratives resulting in more engaged audiences with broader participation and new value creation for long-term success. The V&A/RCA History of Design Postgraduate Programme has helped her re-imagine connecting the past with the present for a sustainable future with new knowledge and insight. Drawing on interdisciplinary approaches and thinking across boundaries, Ling seeks to contribute to the debate on how we can work together to face complex challenges and generate maximum social benefit combined with opportunities for personal well-being in the 21st century.