Kijeong Choi (KJ Choi) is a womenswear designer based in Brooklyn. Her work has been featured and mentioned in Vogue, Vogue Italia, CFDA, Blanc, and Nylon Magazine. She has a great interest in collaborating across various fields, including collaborating with Samsung Europe, the results of which were featured in the company's global account. After graduating from the Pratt Institute, Choi moved to London to work on an MA at the Royal College of Art. She aims to construct a space that communicates fashion more directly as a form of art and conveys the messages and contexts she wants to share. Since 2020, Choi has expanded her fashion into the digital realm and attempted to combine digital and exhibition design to showcase her work.
Kijeong Choi
The Rooms of Perception
This journey started with my dissertation paper which was about Cubism and Fashion.
Cubism was created by the desire to break away from the traditional view and attempt a new perspective toward a world already experiencing tremendous societal and cultural changes, and became an extraordinary movement which pulled the world in even more creative and distinctive ways.
(Fashion Inspired by Cubism 2020)
This project, greatly inspired by both Cubism and Surrealism, has been exploring the perception and interpretation of my inner voices. I truly believe that there are countless rooms in our perceptions of objects and situations, so this project illustrates these Rooms of Perception.
Based on this idea, the "How I Perceive..." series is an attempt to focus on and navigate my memories, each of which is built upon my senses, emotions, and the reimagining of the past.
Visual Narrative Video of How I Perceive an Umbrella
The Inspiration
The First Room_01
The First Room_02
The First Room_03
The First Room_04
The First Room_05
The Second Room_01
The Second Room_02
The Second Room_03
The Second Room_04
The Third Room_01
The Third Room_02
“How I Perceive an Umbrella" is first in the "How I Perceive..." project.
Based on my perceptional navigation around an umbrella, I made a visual narrative video with scenes interpreted from my memories related to the umbrella itself and how I reimagine the shape of an umbrella.
The scenes from the video were the direct inspiration for curating rooms filled with my fashion objects.
“How I Perceive an Umbrella” is a digital fashion exhibition platform.
Medium:
Digital RenderingIn Collaboration with:
Jae Seo is a music director for this project.