
Jong Hwa Yoon (Kenneth)

About
JONG HWA YOON is a London based Korean designer, currently pursuing MA Design Products at the Royal College of Art, London.
While studying his Bachelors Arts degree in Design at Goldsmiths College, his work is based on the idea of creating a bridge between the user and the essence. ‘How to engage people think’ is the main concern in his design work. He seeks the opportunities to make people ask questions, search for deeper meanings and answers of the essence based on the design developed from strategic, and in-depth research. Every design process, he has accumulated a data of tests and develop ideas through experiment, and the application of appropriate methodology.
Statement

Quarantine has allowed us to experiment with new habits and new lifestyles. We want to keep some of the new routines going, even in a post-lockdown world. In psychology, habits are defined as learning actions that are triggered automatically by particular contexts.
Rather than providing answers to the specific problem, I would like to provide an opportunity for users to think and reflect on themselves through design. The transformation of habits into furniture, one and only form, will create a relationship with the user with our everyday life, reflecting the user’s habit or behaviour. Habiture is placed in everyday life, reminds you of your chair every time you find it, and brings a constant awareness stream.
As a designer, I aim to explore diverse ways through where a rapport can be found between the essence and the users with community. And by doing so, I complete the connection whereby the many become one through true communication.
Working in diverse fields of design has enhanced my communication, determination and developed useful transfer skills. Regardless of scale and medium of design, I approached my roles with enthusiasm. The experience as a designer has enriched my outlook on life.
Habiture
Medium: Stainless steel, acrylic board, MDF
Size: 630 (H) x 35 (D) x 38 (W)