Lichee (Jiacun Li) is an illustrator, animator based in London, who specializes in storyboarding and creative visual design practice. Storytelling has always been his truest goal, gleefully conflating visual media like comics, graphic novels, 2D animation, or stop motion that enable the viewer to tune in with his visions.
Lichee’s work often involves narratives that invoke human consciousness, personal feelings and experience. He has a great interest in constructing relationships between humans and locations in order to build a memory archive around them, to try to refresh and protect those memories. Sometimes the characters are turned into anthropomorphised animals or weird unknown species. These represent different versions of himself in real life, where the idealised and the absurd coexist.