Doyeon Sung

Doyeon is a graphic designer and experience designer from South Korea, currently based in London and Seoul. Prior to joining the Information Experience Design course at the Royal College of Art, she received a bachelor's degree in Design at Goldsmiths College, University of London where she developed an interest in speculative futures, experimental methodologies and interactive practices.

Her work mainly involves acts of blurring conventional perception, and building connections between traditional and non-traditional modes of perception. Her main motivation arises from curiosity about a tension generated by a continuous interchange between two opposing points of view. By revealing tension and creating new, speculative experiences, the work aims to enable people to move beyond biases and stereotypes and embrace diverse possibilities.

Apples are the dominant form of life on earth. Sweet and aromatic, apples have resonated with humanity for a very long time and are now the universal fruit. They are winners in the dance of domestication. However, at the same time they are losing their wildness and diversity within the contemporary industrial agricultural system, or perhaps by our perception. In the pursuit of identical external appearance, misshapen or damaged apples have lost their status for integrity by man-made grading systems.

Rather than treating them as unacceptable elements, the project celebrates their potential presence and provides a jumping-off point for discussions about the imperfects that encourage us all to look at the current world in a new and different way.

What does the presence of imperfection mean to us? What are perfection and imperfection?

The project illustrates the aesthetics of imperfections found from scars, blemishes, and decompositions. It questions how we approach the boundary between perfection and imperfection in the modern world and uses blemishes as a tool to investigate the idea of how we reflect on our attitude towards imperfects. The project provides a tactile experience to redefine damaged apples with a different perspective by transforming their oddities and imperfections.

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